Customer stories

Teams that stopped waiting
on a video queue

Six companies, six different reasons for adopting, and the numbers they tracked afterwards. Every figure here came from the customer, not from us.

2.4MDemos producedAcross 9,400 workspaces

34LanguagesLip-synced, not just subtitled

11 minMedian turnaroundRaw recording to publish

99.98%Render successTrailing 90 days

FeaturedRevenue intelligence340 employees

How Northwind replaced a two-week agency cycle with a Tuesday afternoon

Northwind's product marketing team was shipping nine launch videos a year against a roadmap that shipped forty features. Within a quarter of adopting DemoRiff they were shipping a video, an interactive tour and a help article for every release — with the same three people.

“We used to budget two weeks and eleven thousand dollars for a launch video. Our last three launches were recorded on a Tuesday and live on Wednesday. The agency invoice line item is gone.”
Priya Raman, VP Product Marketing

Read the full story

14 days → 1Launch video turnaroundMedian elapsed time from feature-complete to published asset

$412kAnnual production spend removedExternal agency and freelance editor budget, reallocated

9 → 140Videos shipped per yearWith the same three-person product marketing team

+3.2×Trial-to-paid on demo-led pagesPages with an interactive tour vs. the previous static pages

Cardinal

Fintech infrastructure · 1,100 employees

Cardinal gave twelve hours a week back to every solutions engineer

12 hrs/wk returned per solutions engineer+38% follow-up engagement

Tessera

Data warehouse · 620 employees

Tessera cut onboarding tickets in half by publishing docs and video together

−51% onboarding support tickets4× lessons published per quarter

Foldr

Document AI · 9 employees

Foldr raised a $4.2M seed on a demo made by a non-technical founder

$4.2M seed round closed1 day from nothing to homepage video

Halcyon

Security posture management · 480 employees

Halcyon's security team approved an AI video tool in seven days

7 days security review to approval3 → 1 video tools consolidated

Meridian

Logistics · 2,400 employees

Meridian shipped 140 product videos in a quarter with a team of two

9 → 140 videos per quarter1 afternoon to re-brand 248 videos

In their words

More from the field

We used to budget two weeks and eleven thousand dollars for a launch video. Our last three launches were recorded on a Tuesday and live on Wednesday. The agency invoice line item is gone.

14 days → 1Launch video turnaround

Our solutions engineers were spending a third of their week rebuilding the same demo for different verticals. Now they record once and the variants generate themselves. We gave the team back twelve hours each.

12 hrs/wkReturned per engineer

The written guides are the sleeper feature. Every video we publish also becomes a help article, in six languages, with screenshots that are always current. Support ticket volume on onboarding fell by half.

−51%Onboarding tickets

I am a non-technical founder who sounds, on camera, like a non-technical founder. DemoRiff made my product look like it came out of a company with a marketing department. We closed our seed on that demo.

$4.2MSeed closed

Security signed off in a week. Private rendering in our own VPC, no training on our frames, SOC 2 report on request. That is not a sentence I get to write about most AI vendors.

7 daysTo security approval

We shipped 140 product videos last quarter with a team of two. The year before, with an agency, we shipped nine.

9 → 140Videos per quarter

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NorthwindLUMENCardinalFoldrArcwellTesseraHalcyonBrightlineMeridianPetraVoltaKestrel

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Teams that stopped waiting on a video queue