A free course on demos
that actually convert
Four courses, 12 lessons, about 81 minutes of reading. Almost none of it is about DemoRiff — it is about the structural decisions that determine whether a demo works, whatever you make it with.
Demo fundamentals
The structural decisions that determine whether a product demo works, independent of the tool you make it with. Start here even if you never use DemoRiff.
You will be able to
- Structure a demo as an argument rather than a tour
- Write an opening that earns the next thirty seconds
- Choose a length based on funnel stage rather than folklore
- Know which moments deserve emphasis and which to cut
Recording craft
How to prepare, what to say, and how to record a take that edits well. Most of the quality of a finished demo is decided before you press record.
You will be able to
- Set up an environment that will not leak customer data
- Speak in a way that survives aggressive editing
- Record segments that can be reordered later
- Know when to re-take and when to keep going
Scaling a video operation
Going from occasional videos to a hundred a quarter without the library becoming a mess. Governance, naming, staleness and the review process.
You will be able to
- Design a brand system that stops variance without stopping people
- Build a review process that does not become a bottleneck
- Track staleness so the library does not quietly become wrong
- Decide what to localize and when
Demos that sell
Applying demo craft to the revenue motion: segment variants, buying-committee dynamics, and reading engagement data as intent.
You will be able to
- Build a segment variant strategy from one master recording
- Design leave-behinds that get forwarded internally
- Read engagement data as buying-committee signal
- Know which demo belongs at which funnel stage