Building segment variants

Relevance in a demo comes from vocabulary, examples and ordering — all narration-layer decisions. The footage is the same. That is what makes variants nearly free.

Recording the master for variants

• Capture the superset of screens any segment might need.
• Use neutral demo data so no segment's examples are baked into the frame.
• Narrate mechanically — describe, do not persuade. Persuasion is per-variant.
• Keep segments self-contained so ordering can change.

Writing a variant

Take the master script and change three things: the opening (lead with what this segment cares about), the nouns (their words, not yours), and the examples (their scenario). Leave the mechanics alone.