What your video pipeline
actually costs
Most teams underestimate this by an order of magnitude, because the biggest line is invisible: the videos the roadmap needed and nobody had time to make.
Your current year
Adjust these to match your team. Nothing is sent anywhere.
Customer-visible releases, help content and launch assets
Be honest — this is where the real cost hides
Scripting, recording, editing, revisions, publishing
Today
$95,670
Annual spend to ship 9 of 40 videos
- External production
- $59,400
- Internal time
- $11,970
- Localization
- $24,300
With DemoRiff
$3,828
Annual cost to ship all 40, in 4 languages
- Team plan
- $1,548
- Your review time
- $2,280
- Localization
- Included
$91,842
Removed from the annual budget
102 hrs
Returned to your team each year
23% → 100%
Of your roadmap covered by a video
The invisible line: 31 videos you never made
Producing those through your current arrangement would have cost a further $245,830, which is why they did not get made. That is not a budget line anywhere — it is the features that shipped without an explanation, and it is usually the largest cost of all.
120 finished minutes a year puts you on the Team plan.
What is in these numbers
- Agency cost per finished minute is taken from the midpoint of the $1,400–$3,000 range we see quoted in B2B SaaS.
- Internal production time counts scripting, recording, editing, revisions and publishing — not the meeting about whether to make it.
- The “videos you did not make” line is the gap between what your roadmap produced and what got covered. It is usually the largest number and the easiest to ignore.
- Localization cost assumes a per-video-per-language vendor quote, which is how this work is normally priced.
- DemoRiff cost uses list pricing on the plan whose included minutes cover your volume.
Want this run against your real numbers?
Send us your current roadmap volume, your production arrangement and the markets you sell into. We will send back a written model you can put in front of a CFO — with the assumptions itemised so they can argue with them.