Look like a category leader before you hire one
Your product is good. Your demo is a fifteen-minute unlisted video where you say “um” a lot and apologise for the test data. Investors, early customers and your first hires are all judging the product through it.
The part nobody puts in the job description
You are the marketing team
And the sales team, and support. The demo video is competing for your attention with shipping the thing it demonstrates.
Production quality signals company quality
Unfairly, but reliably. A buyer who cannot evaluate your architecture will absolutely evaluate whether your demo looks like it came from a real company.
You cannot afford to get it wrong twice
Every re-record is a day you did not spend on the product, so the first version tends to be the only version — for much longer than it should be.
How teams like yours actually use it
A homepage demo that earns the fold
Ninety seconds, directed, branded, captioned. The single asset that does the most work on a seed-stage site, produced in an afternoon instead of outsourced for four thousand dollars.
Be on camera without being on camera
Record the narration once and let a presenter carry it, or clone your voice so you can fix a line six weeks later without re-shooting your energy from a good day.
Let investors and buyers self-serve
An interactive tour on the site means a partner can understand the product at 11pm without booking time with you, which is when most of them actually look.
Click New shipment to open the booking panel.
Documentation you did not have time to write
Every recording also produces the help article. Your docs exist from day one, which makes your first ten customers dramatically cheaper to support.
How to create a shipment
Updated today · 11 steps · 2 min read
Open the Shipments workspace
From the left navigation, select Shipments.
Start a new shipment
Click New shipment in the top-right corner.
Choose origin and destination
Search by port code or city name.
What a week looks like
- 01
Record the pitch you already give
The one you have given forty times on calls. You know it cold.
- 02
Let it clean up the take
Fillers gone, pacing fixed, zooms on the moments that matter.
- 03
Apply a brand you can define in ten minutes
Two colours, a logo and a font. It looks deliberate from the first video.
- 04
Put it everywhere
Homepage, pitch deck link, investor follow-up, first-customer onboarding.
What changes, measured
- $4.2M
- Seed closed on a DemoRiff demo
- 1 day
- From nothing to a homepage video
- $0
- Spent on external production
- Free
- Plan that covers a pre-seed team
I am a non-technical founder who sounds, on camera, like a non-technical founder. DemoRiff made my product look like it came out of a company with a marketing department. We closed our seed on that demo.
Common objections
You get a clean, neutral default that looks intentional rather than absent — and when you do have a brand, one kit change re-renders everything you made before it. Plenty of teams start with the default and never notice the moment they outgrew it.
Ten rendered video minutes a month is one homepage demo and a couple of feature clips, with every AI feature unlocked and unlimited written guides. Exports carry a small mark. It is a real plan, not a teaser — several companies in our customer list shipped their first demo on it.