Launch assets in hours, not sprint cycles
You found out the feature ships Thursday. Design is booked, the agency needs two weeks, and the launch page needs a hero video that does not look like it was made in a hurry. This is the tool that makes Thursday possible.
The part nobody puts in the job description
The brief-to-asset loop is longer than the release cycle
By the time the launch video is approved, engineering has shipped two more features. You are permanently producing content for a version of the product that no longer exists.
Every asset needs a different format
The landing page wants a hero video. Sales wants something to forward. The help center wants an article. Social wants nine-by-sixteen. That is four production jobs from one feature.
Nobody can tell you if it worked
You have a view count and a vague sense that the launch went fine. You cannot tell which thirty seconds convinced people or which sentence made them leave.
How teams like yours actually use it
Feature launch, same week
Record the feature with the PM who built it while it is fresh. Publish the hero video, the interactive tour for the pricing page, the help article, and six social cuts — from that one session, before the launch post goes out.
Launch in every market at once
Localization is part of the launch, not a follow-up project. Thirty-four languages, published together, so your EMEA and APAC teams are not launching three weeks behind the US.
Create a shipment · 1:48
6 selectedProve the asset moved something
Per-second retention against the transcript tells you which claim landed. CRM sync tells you which accounts watched. That is the difference between a launch report and a launch anecdote.
Views
8,412
Avg. watched
71%
CTA clicks
1,033
Conversion
12.3%
Viewers drop when pricing config starts. Suggested: move the outcome ahead of the setup.
Keep the whole library on brand
One kit, enforced. When the brand refreshes, every video in the library re-renders at its existing URLs — your embeds do not break and your pages do not need touching.
Meridian — Primary
Applied to 248 videos
Intro
2.0s logo sting
Lower third
Slide + fade
Cursor
Iris glow, 1.6×
Captions
Inter Semibold
Music bed
Ambient · −26dB
Outro CTA
Book a demo
What a week looks like
- Mon
Record with the PM
Twenty minutes with whoever built it, while the details are fresh. No script, no shoot.
- Mon
Approve the script
Read the tightened transcript, fix two sentences, pick the voice. Ten minutes.
- Tue
Assets generate
Hero video, interactive tour, help article and social cuts render in parallel.
- Tue
Localize and publish
Eleven languages queued, brand kit applied, embeds live on the launch page.
What changes, measured
- 14 days → 1
- Median launch video turnaround
- 9 → 140
- Videos shipped per quarter
- 94%
- Reduction in external production spend
- 3.2×
- Trial-to-paid lift on demo-led pages
We used to budget two weeks and eleven thousand dollars for a launch video. Our last three launches were recorded on a Tuesday and live on Wednesday. The agency invoice line item is gone.
Common objections
For product and feature content, usually yes — that work is high-volume, fast-turnaround and low-craft-ceiling, which is exactly where an agency is expensive and slow. Keep them for brand films and customer stories with real cinematography. Most teams we work with cut agency spend by around 90% without dropping the agency entirely.
Lock a brand kit and set an approval step. Creators choose a kit and record; the system handles every other visual decision. In practice the variance between your best and worst producer drops dramatically, because the decisions that used to vary are no longer being made by hand.